THE CASE STUDY
What infrastructure
looks like, in practice.
Not theory. Not frameworks. One real business, built over 25 years, transformed by systems in the last two.
THE TRANSFORMATION
Same founder. Same business. Different infrastructure.
Before systems
- Revenue depended entirely on Louise showing up
- Zero marketing. Every new student came through word of mouth
- No CRM, no automated follow-up, no lead tracking
- Three failed website builds costing thousands
- If 20 students left, they hoped to recoup 20 by end of term
- Twenty years of growth with no infrastructure underneath it
After systems
- 35 to 49 new leads arriving every single week
- Cost per lead half the industry average
- 85% student retention, term after term
- 121 five-star Google reviews collected through automation
- Six connected systems running the customer lifecycle
- Revenue growing 37% year on year, and accelerating
We were a big business. But we were not running like a proper business.
THE FIVE PILLARS
Each pillar solved a specific problem inside MOUVE.
Marketing
From word of mouth to 35+ leads per week
Paid marketing at half the industry cost per lead, and a website that converts at six times the rate of ads alone. The right people started arriving without Louise chasing a single introduction.
Operations
Six connected systems. One automated lifecycle.
Six platforms handle the operational backbone, with automated follow-up so leads stop falling through the cracks, even when Louise is not at the desk.
Unlock
Five revenue streams replacing one. 37% growth.
Dance school, school clubs, holiday camps, ladies fitness, merchandise. One class format became a portfolio of offers, and revenue grew 37% as the model compounded across seasons instead of resetting each term.
Visibility
121 five-star reviews. 5.0 on Google.
An automated review engine built 121 five-star reviews without a single manual chase. The right people now find MOUVE on Google before they ever think to ask a friend.
Experience
85% retention. Founder stepping back.
A team of 22 delivering to MOUVE standards across the full journey, from first class to year-three re-enrolment. The experience keeps families coming back, and lets Louise show up only for the parts only she can do.
"I ran the school for twenty years before I did any of this. Marketing and automation is key.
The point is, you do not need to spend twenty years figuring it out. That is what I am here to compress.
COHORT STORIES
The first WMM cohort begins soon.
Their transformation stories will land here. For now, the MOUVE case study is the proof: these systems work because Louise built them inside her own business first.
COHORT 1
Founder story landing after first cohort completes.
COHORT 1
Founder story landing after first cohort completes.
COHORT 1
Founder story landing after first cohort completes.
See the systems behind these numbers.
Sixty minutes. The five pillars your business is missing and which one to fix first.
Reserve Your Seat