THE JOURNAL
Marketing. Operations.
Unlock. Visibility. Experience.
Practical articles from Louise Leach on building a business that grows beyond you.
operations
I Ran the School for Twenty Years Before I Did Any of This
Louise Leach built MOUVE to 1,000+ students with zero systems. Then she built the infrastructure. Here is what changed and what she would do differently.
marketingYou Do Not Have a Marketing Problem
Most female founders think they need more marketing. The real issue is positioning. Here is how to tell the difference and what to fix first.
visibilityWord of Mouth Is Not a Proper Business
You built something real on referrals alone. But word of mouth has a ceiling. Here is what changed inside MOUVE when we stopped relying on it.