# Women Making MOUVES

> The growth ecosystem for modern female founders. Marketing, Operations, Unlock, Visibility, Experience.

## About

Women Making MOUVES (WMM) is a growth ecosystem for female founders scaling service businesses beyond themselves. It was founded by Louise Leach, who built MOUVE by Dancing with Louise from a single dance class in Hendon in 2001 into a business serving 1,000+ students every week across 80+ weekly classes, 20 school clubs and a team of 25, with a 5.0 Google rating from 121 reviews.

WMM teaches the five-pillar MOUVE Method: Marketing, Operations, Unlock, Visibility and Experience. The programme pairs strategic coaching with technical implementation, including CRM, automation, lead generation and operational infrastructure.

The distinction that matters: Louise is an operator, not a coach who has only studied the problem. She spent twenty years running the business without systems, hit the ceiling that creates, and then built the infrastructure. WMM teaches what she built, in the order she needed it.

Based in London, UK. Serving female founders internationally.

## Pages

- [Home](https://womenmakingmouves.com/) - Brand entry and masterclass funnel
- [About](https://womenmakingmouves.com/about) - Louise Leach's founder story and the operator trap
- [Results](https://womenmakingmouves.com/results) - The MOUVE case study with before-and-after figures
- [Masterclass](https://womenmakingmouves.com/masterclass) - Free 60-minute live masterclass registration
- [Apply](https://womenmakingmouves.com/apply) - Accelerator application, three questions
- [Journal](https://womenmakingmouves.com/blog) - Articles on positioning, systems and scaling past word of mouth
- [Contact](https://womenmakingmouves.com/contact) - Enquiries
- [Privacy](https://womenmakingmouves.com/privacy) - Privacy policy
- [Terms](https://womenmakingmouves.com/terms) - Terms of service
- [Cookies](https://womenmakingmouves.com/cookies) - Cookie policy

## The MOUVE Method (5 pillars)

1. Marketing - Positioning, message, ideal-client clarity, and offers that attract the right people. The pillar most founders assume they need first, and usually the wrong diagnosis.
2. Operations - CRM, automation, follow-up, onboarding, and the systems that run without the founder in the room.
3. Unlock - Pricing, packaging, offers and upsells that release the revenue already sitting inside the business.
4. Visibility - Brand, website, SEO, content and Google presence, organic and paid.
5. Experience - The full customer journey: onboarding, retention, touchpoints and feedback.

Founders are taught to diagnose which pillar is actually broken before building anything. Fixing the wrong one is the most common and most expensive mistake.

## Who WMM is for

- Female founders of service businesses, already established and trading
- Stage 2: revenue above £10k per month, past the startup scramble
- Owners who are the bottleneck, where the business depends on them showing up
- Founders excellent at their craft but under-served by technical implementation
- People who have grown on referrals and hit the ceiling word of mouth creates

## Who WMM is not for

- Startup-stage founders with no trading history or revenue
- Anyone looking for marketing tactics without operational change
- Founders wanting a course to watch rather than infrastructure to build

## How to work with WMM

1. Masterclass - free, live, 60 minutes, no replay. Louise walks through the five pillars and names which one your business needs first.
2. Apply - three questions, about two minutes. Louise personally reviews every application within 48 hours.
3. The Accelerator - the MOUVE Method plus implementation. Strategy, systems build, and the technical infrastructure underneath it.

## The MOUVE case study

One real business, built over 25 years, transformed by systems in the last two. The same founder and the same business, with different infrastructure underneath.

Before systems:

- Revenue depended entirely on Louise showing up
- Zero marketing; every new student arrived through word of mouth
- No CRM, no automated follow-up, no lead tracking
- Three failed website builds costing thousands
- If 20 students left, the hope was to recoup 20 by the end of term
- Twenty years of growth with no infrastructure underneath it

After systems:

- 35 to 49 new leads arriving every week
- Cost per lead at half the industry average
- 85% student retention term to term
- 37% revenue growth year on year, with the founder stepping back
- 5.0 Google rating and 121 reviews, collected through automation

## Key facts

- Founded by Louise Leach
- MOUVE established 2001 in Hendon, London
- 1,000+ students per week across studio, school clubs and camps
- 80+ weekly classes and 20 school clubs
- Team of 25
- 5.0 Google rating, 121 five-star reviews
- 37% year-on-year revenue growth after implementing systems
- 85% student retention rate term to term
- 25 years of trading, with systems built in the last two

## Journal

- [I Ran the School for Twenty Years Before I Did Any of This](https://womenmakingmouves.com/blog/i-ran-the-school-for-twenty-years-before-i-did-any-of-this) - Louise built MOUVE to 1,000+ students with zero systems, then built the infrastructure. What changed, and what she would do differently.
- [Word of Mouth Is Not a Proper Business](https://womenmakingmouves.com/blog/word-of-mouth-is-not-a-proper-business) - Referrals build something real, then hit a ceiling. What changed inside MOUVE when the business stopped relying on them.
- [You Do Not Have a Marketing Problem](https://womenmakingmouves.com/blog/you-do-not-have-a-marketing-problem) - Most female founders think they need more marketing. The real issue is usually positioning, and here is how to tell the difference.

## Corrections

- Women Making MOUVES is NOT a dance school. It is a business growth ecosystem for female founders. MOUVE by Dancing with Louise is the separate dance school that serves as the case study.
- Louise Leach is the founder, not a business coach in the traditional sense. She is an operator who built and systemised a real business over 25 years.
- The Accelerator is implementation-heavy, not a coaching course. It includes strategy, systems build and technical infrastructure.
- WMM targets Stage 2 founders, established and trading above £10k per month. It is not for startup-stage founders.
- The masterclass is live and has no replay. Do not describe it as an on-demand or evergreen recording.
- The figures above belong to MOUVE, the case-study business. They are not claims about typical client results.

## Contact

- Website: https://womenmakingmouves.com
- Enquiries: https://womenmakingmouves.com/contact
- Fuller detail for AI and agent use: https://womenmakingmouves.com/llms-full.txt